WORK
SAMPLES
In many cases, I was solely responsible for mapping out strategy, copywriting, graphic design, interviews, domestic & international content gathering, newsletters, web dev, and coordinating people, places & things.
Since 2008, I've also managed social media platforms, SEO/SEM, analytics, live video shoots, and motion graphic video production.
What's my favorite, you might ask...
ALL OF THEM!
SUMMIT OLYMPUS HIGH
YOY Growth: 393%
Social Media Growth: 178%
Open House Attendance: Increased from 2-4 to 35-50
A-Team Parent/Student Program: 33 Students & 23 Parents
Brand Creation / Messaging / Print & Digital Marketing
Motion Graphic Video Production & Graphic Design
Online & Direct Mail Community Education Survey
It was an honor to support the students, parents & staff of Summit Olympus High School. Expanding knowledge about this Tacoma education option flowed from a passion to help students succeed. With a 100% graduation rate and 100% college acceptance rate, this "free" school is beyond innovative and life changing.
WORLD VISION & PLAINJOE STUDIOS
CAPTURING THE HUMAN SPIRIT
The images featured are actual videos from a training series very close to my heart.
Along with the talent of the PlainJoe Studios team, I strategically developed the training and marketing approach to help reps connect, understand & implement a complex program.
Due to the unprecedented nature of this training, it was necessary that I...
develop scripting for every video
establish the creative direction
coordinate & obtain overseas content
arrange and direct local video shoots
and manage production and editing.
I facilitated the remote training program for a third party partner's 3,000+ employees across the United States. The goal was to inspire & educate each participant on a complex program and conversion process.
A 30% conversion increase was achieved during the first 90 days of the training's release.
CLICK EACH IMAGE to view as much or little of each training component - as you'd like.
STAFF TRAINING INTRO
GOAL: TO INSPIRE & CONNECT
A REAL CHILD'S STORY
GOAL: TO TRAIN & VALIDATE
TRAINING ABOUT THE ORG
GOAL: TO KNOW & TELL "THE STORY"
OPERATIONAL TRAINING
GOAL: TO ENSURE ACCURACY
DON'T FORGET TRAINING
GOAL: REITERATE KEY POINTS
REAL TESTIMONIALS
GOAL: TO ENCOURAGE & INSPIRE
NORTHWEST OVERLAND
Website Design & Development - SEO/SEM
Created Reoccurring Paid Membership Program / 1000+ Members
Developed Partner Affiliate Program
50%+ Open Rate - Email Marketing
Social Media Content Management & Media Buying
Event Creation & Promotion
Graphic Design & Video Production
Awards: Website of the Year, eNews of the Year, WRA Partner of the Year, PSAMA Pulse Award, WACE Core Competency Program of the Year & 2016 Totem President's Choice Award
TACOMA-PIERCE COUNTY CHAMBER
Mandated Budget Reduction: 64% Decrease in Expenses
Increased Annual Revenue by 50%+
Complete Brand Redesign & Messaging Implementation
Design & Developed Website
Motion Graphic Video Production
Social Media Reach Increase from 200 to 19,000
TOUCH THE INVISIBLE CAMPAIGN
This campaign focused on a large number of boys in India that were vulnerable to unimaginable child labor. The goal was to tell their story and gain support for these children.
microsite with high level conversion analytic capability
video with specific children in the region that were affected
in-store promo kit with "remember" bookmarks, buttons, etc.
This program was executed in roughly 300 retail stores across the country. The microsite and video are no longer available, but click the image to view the marketing kit 1-pager and click the following text to view the mindmap strategy that I created.