CARRIE A. DAVIS
I'll take a quick moment to say, I intimately managed the projects listed below. In many cases I was a one-man-band of sorts, mapping out the strategy, creating the copy, performing interviews, gathering content, writing articles, coordinating people, places, and things; and even acted as a graphic designer and web developer. In recent years, I also managed social media platforms, SEO/SEM, analytics, live video shoots and motion graphic video production.
What''s my favorite of all these - you might ask... all of them!
I love innovative integration.
I'm passionate about my work and go to extreme lengths to ensure success. I can't be bothered with titles, I jump in and do what is needed, when it's needed.
That said, I LOVE process. I love creating processes - and following process. I believe It is the backbone of long-term success and sustainability.
NORTHWEST OVERLAND SOCIETY
DIRECTOR OF MARKETING
ONLINE COMMUNITY PROJECT
I worked alongside founding President, Dan Cronin and Digital Specialist, Kyrin Field to fully create content, design, web-develop/build, and integrate social media into a new Northwest Overland website along with managing social engagement and partner development. It was a three person team; there were no outside consultants, designers, social media specialists, etc. This is a rapidly growing passion project that has allowed me to push the limits of all my competencies.
There's too much to list so I invite you to check out northwestoverland.com as well as our Facebook page to gain insight into this project. We launched the new site in March, 2018.
THE HUMAN SPIRIT
The images featured are actual videos from a training series very close to my heart.
Along with the talent of the PlainJoe Studios team, I strategically developed the training and marketing approach to help representatives connect, understand, and implement a complex program.
Due to the unprecedented nature of this training, it was necessary that I...
develop scripting for every video
establish the creative direction
coordinate & obtain overseas content
arrange and direct local video shoots
and manage production and editing.
Once complete, I facilitated the remote training program for a third party partner and their 3,000 employees across the United States. The goal was to inspire & educate each participant on a complex program and conversion process.
We experienced a 30% increase in conversion during the first 90 days of the training's release.
Click each image to view as much or little of each training component - as you'd like.
WORLD VISION & PLAINJOE STUDIOS
REMOTE CORPORATE TRAINING PROGRAM
TOUCH THE INVISIBLE CAMPAIGN
This campaign focused on large number of boys in India that were vulnerable to unimaginable child labor. The goal was to tell their story and gain support for these children.
I developed & implemented this integrated campaign that included a...
Microsite with high level conversion analytic capability
Video with specific children in the region that were affected
In-store promo kit with "remember" bookmarks, buttons, etc.
This program was executed in roughly 300 retail stores across the country. The microsite and video are no longer available, but click the image to view the marketing kit 1-pager and click the following text to view the mindmap strategy that I created.
CLEANSTART BUSINESS DEVELOPMENT
As a consulting project, I worked with Cleanstart, a locally owned and operated corporate cleaning company to help increase clientele and revenue opportunities.
This included refreshing the brand along with all client facing marketing collateral while creating a fully integrated, automated, easy to use...
site survey calculator
project estimate converter
client proposal generator
and operational management tool.
note: this visually appealing tool was built in Excel
I worked directly with CleanStart prospects/clients to increase revenue. Between November 2014 and March 2015, I was able to secure roughly $120,000 in new annual revenue. I also developed a sales tracking tool to capture and monitor sales to ensure growth.