"Double points" is a phrase I've coined for this approach. Having your rental property listing properly set up and packed with SEO is critical to compete with properties in the area, as it is likely saturated, and you have to pop to the top.
Platforms like Airbnb and Furnished Finder already have a strong SEO relationship with browsers such as Google, Safari, Bing, etc. The rules of the game are how to rank high on these platforms so your listing shows up before 50 other local listings. If we do this right, you get "double points." I can explain this more on a call.
Here's a link to my Airbnb listing so you can check out my reviews and such.
What’s Included:
30-minute phone or video consultation.
Intake questionnaire to ensure maximized optimization.
Optimize your existing listing and ensure all areas are built out with keywords/key phrases based on search criteria.
This includes things like:
Contact Information (phone, website, etc.)
Property Name (so it stands out)
Up to 25 Photos (edited to attract guests)
Update Listing Elements that Impact Ranking
General Description
Booking Settings (Instant Book, rating requirements, etc.)
Amenities
Accessibility
Host Profile
Surrounding Areas
Guest Safety
Cancellation Policy
Custom Link (based on property name)
Set Competitive Base Pricing (research surrounding area)
Any other relevant information to support your business.
Upload interior & exterior location photos (provided by you).
Create and add special instruction graphics (such as "No Smoking," etc.).
Note: This is for a single location/property/unit/listing.
$150 Boost:
SEO/Digital Guidebook (specific to Airbnb) to help boost SEO and for your guests to access while visiting.
$150 Boost:
Welcome and Goodbye Messages (to maximize guest ratings and smooth check-in and check-out... which greatly impacts SEO ranking).
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Having a properly set up rental property listing is critical to your success because it's the first impression potential guests get when searching online. An optimized profile increases visibility in local search results within the platform as well as in Google (browser) search results. This helps your STR or LTR listing appear.
Consistent engagement through reviews, timely responses, and updated photos or listing updates also improves your SEO, demonstrating credibility and enhancing your chance of being featured at the top.
For clarity's sake, I've identified the main points. That said, I create a collaborative environment that isn't nearly as rigid as bullet points, but clarity is kindness. Content typically requires a two-week lead time.