A strong brand identity makes your company instantly recognizable and builds trust at first glance. It boosts brand recall, attracts your ideal audience, and reinforces your credibility in a crowded market.
More importantly, it forms the visual and strategic foundation of every interaction your audience has with your business—across digital platforms, advertising, packaging, and more.
A well-developed brand identity also enhances your organic SEO by ensuring consistency across your website, social media, and Google Business Profile—helping search engines associate your visuals and messaging with authority and relevance.
What’s Included:
30-minute phone or video consultation to understand your goals and target audience
Intake questionnaire to ensure direction and alignment across platforms
Two-hour whiteboard session (virtual or in-person) to brainstorm brand tone, style, mission, and positioning
Post-session follow-up questionnaire to sharpen your visual narrative before design begins
30-minute pre-production meeting to finalize direction and expectations
Logo creation with three distinct options and a complete logo suite for use across platforms
Main brand icon design, including best-use
Full color palette development along with usage, accessibility, and emotional impact in mind
Photography/image treatment guide to unify visual content (tone, filters, style)
Comprehensive brand guidelines that cover logo usage, color codes, typography, iconography, and voice/tone—ensuring consistency as your brand grows
Two rounds of revisions to refine and perfect the final deliverables
Why it matters:
A clear, consistent brand is one of the most underrated SEO and marketing tools. It increases trust and recall while reducing friction in every customer interaction. A cohesive identity ensures that no matter where someone encounters your business—online, in print, or in person—they’re receiving the same message. That consistency builds familiarity, which leads to trust, and ultimately conversion. It’s not just design—it’s strategy.
For clarity's sake, I've identified the main points. That said, I create a collaborative enviornment that isn't nearly as rigid as bullet points, but clarity is kindness.