A strong brand identity makes your company instantly recognizable and builds trust at first glance. It boosts brand recall, attracts your ideal audience, and reinforces your credibility in a crowded market.
 
More importantly, it forms the visual and strategic foundation of every interaction your audience has with your business—across digital platforms, advertising, packaging, and more.
 
A well-developed brand identity also enhances your organic SEO by ensuring consistency across your website, social media, and Google Business Profile—helping search engines associate your visuals and messaging with authority and relevance.
 
What’s Included:
30 minute phone or video consultation.
Intake questionnaire to ensure clarity and direction. 
Two hour (digital or in-person) whiteboard session.
Logo creation/clean up (2 options) and complete logo suite.
Color palette and usage development with accessibility and emotional impact in mind. 
Main tagline, key message, and call-to-action (CTA).
Two rounds of edits.
 
Why it matters:
A clear, consistent brand is one of the most underrated SEO and marketing tools. It increases trust and recall while reducing friction in every customer interaction.
 
A cohesive identity ensures that no matter where someone encounters your business—online, in print, or in person—they’re receiving the same message. That consistency builds familiarity, which leads to trust, and ultimately conversion. It’s not just design—it’s strategy.
 
For clarity's sake, I've identified the main points. That said, I create a collaborative enviornment that isn't nearly as rigid as bullet points, but clarity is kindness.