We all hate email spam. That said, there’s still a place for email marketing—it’s just a delicate balancing act, and it does keep you top of mind. It all comes down to value. Your message should clearly address a pain point and offer something worthwhile for the reader.
As business owners, I know we cringe at terms like “deal” or “discount,” but they undoubtedly activate your audience. No matter how fat your wallet is, everyone wants to feel like they got a good deal.
My objective is to help you identify “deals” that support your business model without diminishing its value. To maximize this service, I encourage you to host your email content as a blog post on your website, then link to that blog in your email. This approach increases website traffic and boosts your SEO. I can do this for you—just add me as a contributor to your website—for an additional $100 per email.
What’s Included:
Four marketing emails tailored to your industry and audience
30-minute phone or video consultation
Intake questionnaire to ensure consistency across platforms
Industry research to ensure relevance
At least three stock or designed images to support the content
Professionally designed emails to engage the reader
Emails sent to your email list (which you will provide or already have on your platform)
If you decide to add the blog option to this service, the following will be included in your content creation:
Keyword and key phrase research for SEO ranking
Each post will be optimized/scrubbed for SEO performance
AI visibility optimization with natural language structure designed to align with how AI platforms like ChatGPT surface information
At least one stock or designed image to support the content, with alt text and any other relevant SEO requirements
Content added to your website, if access is granted
See the “SEO & AI Blog Content Suite” description to better understand how adding this element increases your Google ranking for organic search.
For clarity’s sake, I’ve identified the main points. That said, I create a collaborative environment that isn’t nearly as rigid as bullet points, but clarity is kindness. Content typically requires a two-week lead time.