We all hate email spam. That said, there's still a place for email marketing—it's a delicate balancing act that keeps you top of mind. Ultimately, it comes down to value: your message should clearly address a pain point and offer something worthwhile to the reader.
 
What’s Included:
30-minute phone or video consultation
Intake questionnaire to ensure consistency across platforms
Industry research to ensure relevance
Account setup on email platform (MailChimp, Constant Contact, etc.)
Import email list (provided by you)
Create audience segments, if relevant
Design custom template that supports your business model
Top portion will be dynamic and content will change
Lower portion will be static and included in all emails
Template will include one hero image and 1 to 3 areas for stock or designed images to support the content
 
If you decide to add the "Email Suite" or "Blog Suite" to this service, the following will be included in your content creation:
Keyword and key phrase research for SEO ranking
Each post will be optimized/scrubbed for SEO performance
AI visibility optimization with natural language structure designed to align with how AI platforms like ChatGPT surface information
At least one stock or designed image to support the content, with alt text and any other relevant SEO requirements
Content added to your website, if access is granted
 
See the "SEO & AI Blog Content Suite" description to better understand how adding this element increases your Google ranking for organic search.
 
Email Marketing Approach Overview
As business owners, we often cringe at terms like "deal" or "discount," but they undoubtedly activate your audience. No matter how fat your wallet is, everyone wants to feel like they got a good deal.
 
My objective is to help you identify "deals" that support your business model without diminishing its value. To maximize this service, I encourage you to host your email content as a blog post on your website, then link to that blog in your email. This approach increases website traffic and boosts your SEO. I can do this for you—just add me as a contributor to your website—for an additional $100 per email.
 
For clarity's sake, I've identified the main points. That said, I create a collaborative environment that isn't nearly as rigid as bullet points, but clarity is kindness. Content typically requires a two-week lead time.